RECOMMENDED IN 100+ NEW YORK BARBERSHOPS

LOOKS LIKE YOUR BARBER JUST DID IT.

Barber-grade hold that stays flexible until you wash it out, and a scent that stays under your cologne instead of fighting it.

SHOP ALL PRODUCTS FIND YOUR FINISH

4.8 out of 5

1,200+ reviews

100+ NYC

Sold behind the chair

20+ years

Behind the chair

30-day returns

No questions asked

Barber styling a client's hair

Water based

No parabens

Alcohol free

Never tested on animals

Made in the USA

Six finishes

Pick the finish. The hold comes with it.

SHOP ALL PRODUCTS
Texturing Clay - Strong Hold Matte Finish

Texturing Clay - Strong Hold Matte Finish

$19.99
Styling Wax - Shine Extreme Hold

Styling Wax - Shine Extreme Hold

$18.99
Styling Cream - Firm Hold Natural Shine

Styling Cream - Firm Hold Natural Shine

$18.99
Matte Paste - Firm Hold No Shine

Matte Paste - Firm Hold No Shine

$18.99
Matte Wax - Firm Hold & No Shine

Matte Wax - Firm Hold & No Shine

$17.99
Fiber - Strong Hold & Natural Shine

Fiber - Strong Hold & Natural Shine

$18.99

TWENTY YEARS BEHIND THE CHAIR

Built for the chair. Not for the shelf.

ZMAK was made for barbers first, by people who have spent twenty years working out what actually survives a full day on a real head of hair. Over a hundred New York shops picked it up and put it in their clients' hands before we ran a single advert.

Same formula in the jar you buy here. Nothing watered down for retail.

SHOP OUR FINISHES

Bundles

Pick the finish. The hold comes with it.

SHOP ALL BUNDLES
Styling Wax + Fiber

Styling Wax + Fiber

$37.98 $32.28
Shaving Gel + Skin Solution

Shaving Gel + Skin Solution

$37.98 $32.28
Matte Paste + Matte Wax + Sea Salt Spray

Matte Paste + Matte Wax + Sea Salt Spray

$54.97 $43.98
All Grooming Kit

All Grooming Kit

$150.92 $113.19
Beard Oil + Shaving Gel

Beard Oil + Shaving Gel

$36.98 $31.43
Clay + Matte Paste + Matte Wax

Clay + Matte Paste + Matte Wax

$56.97 $45.58

What men say after three weeks.

Show your future customers what kind of reviews your brand has!

  • Works great for edges and keeping it layer down… I suffer from Krusty the clown like edges and this keeps me slick and stylish.
    Daariat Vandevere Brooks Sr
  • Sea Salt Spray gives that perfect windswept look without making my hair greasy.
    Tom Rivera
  • Used the Fiber on curly and straight hair. Works amazing on both.
    Grace Thompson
  • Finally found a Matte Wax that doesn’t make my hair look oily.
    Ryan Moore
  • The Matte Wax makes me feel like I just stepped out of the barbershop.
    Lisa Morgan
  • The Fiber is super easy to apply and washes out without any buildup.
    Emily Zhao
One cut, four days

Your week isn't one-dimensional. Your hair shouldn't be either.

The gym does not want the same finish as a Friday night. Match the jar to the day.